PlayStation 2 is more than just a collection of components in a black case. For more than 53 million consumers around the world it is an alluring brand.
The success of the PlayStation brand is one of the key reasons Sony continues to be the global market leader, and why Microsoft's Xbox, with ostensibly the more powerful machines, languishes in a distant second place.
The PlayStation Experience, at Earl's Court in London, is part of Sony's continued efforts to keep brand awareness alive, even as its PS2 machines starts to enter the final few years of its sales cycle.
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